Keywords With Intent
How to become more profitable, with less effort, by utilizing “buying” keywords.
I am going to go over my own step by step process that I personally use on my profitable nutritional supplement business to maximize results in the shortest amount of time, with the least amount of effort.
Some guy, we’ll call him Jason, goes and gets a “natural depression supplement” manufactured in China. He wants to sell it all online using SEO.
So, like 99% of everyone else he goes to google keyword tool, and types in “depression”. He notices that those keywords alone are showing a combined total of over one million searches each month.
He gets super excited seeing all that traffic. “If I can only get 1% of the market to buy, I’ll be rich”, he thinks. He frolics off with glee and starts building links to the top 3 keywords.
So what happens? 9 times out of 10 he gives up a few months in with little to show for his efforts. He realizes the competition is too hard, and it’s going to take far too long and a huge budget to ever get traction.
The result? His girlfriend leaves him, the bank takes his car, the cat starts eating at the neighbors house, and now some Chinese Triad hit man is out searching for his money. ALL because Jason did not utilize longtail link building. Do I have your attention? GOOD!
My Process: Utilize Buying Keywords.
What are “buying” keywords?
These are keywords where the visitor will have a purchasing intent.
I don’t care about the 1,000 random visitors that stroll through my site seeking information, I only care about the 15 that come through, credit card in hand, ready to make my bank account grow larger. At the end of the day, those are the only visitors that really matter.
Ok, that makes sense, so what do I do?
Worry not my young Padawan, it’s simple
Step 1: Utilize Buying Keywords.
You should use keywords with commercial intent. This includes phrases such as “buy”, “purchase”, “order”, etc. These kw’s are especially good in retail settings where you are selling something such as ipad cases or leather jackets.
“Buy leather jackets online” is a great example.
Step 2: Utilize keywords further down the “buying cycle”.
You need to have a high purchase intent. Again with the depression example, phrases that include “treatment” or “how to” are already further down the cycle. They are not just learning about a subject, they are out searching for a product or method to satisfy their need.
The keywords change on a niche by niche basis however.
In the health niche it’s KW’s such as “treatment”, “improve” and “relieve”, in a finance niche it would be words such as “quote” and “sign up”. Let’s see what Jason would have came up with if he had done it this way.
These keywords are pure gold. In most cases I would almost always take high rankings with these lower traffic keywords over the big short-tail keywords. This took me all of about 2 minutes to do. If you put some legitimate time into kw research you will come up with a truck-load of profitable keywords in no time, that will directly lead to more sales from qualified customers.
The people that come here are motivated and looking for a product. Your product.
Last year, I personally spent all kinds of effort focusing on “The” keyword in my niche. It was a 40,000 exact match against some STIFF competition. I ignored so many other easy wins by focusing on only this one KW. When I finally reached #2 I celebrated, until I actually looked at my analytics to realize that a 500/search a month keyword was out-selling this one 2 to 1.
The big keywords will get all kinds of random useless stuff; kids doing school projects, soccer moms having a bad day and the old crazy lady across the street worried about her dog. Focus on the money keywords first and let the rest come later.
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I really recommend using Term Explorer to help with your keyword research. You will probably come up with some unique buying keywords that you were not aware of. Click here to see a full list of my recommended SEO tools for 2014 for more great tips.
Buying Keyword List:
best price KEYWORD
best reviews of KEYWORD
buy KEYWORD online
cheapest KEYWORD online
cheap KEYWORD online
compare prices for KEYWORD
deals for KEYWORD
for sale KEYWORD
get cheap KEYWORD
get the best price for KEYWORD
how do I get KEYWORD
KEYWORD best price
KEYWORD compare prices
KEYWORD for sale
KEYWORD for sale online
KEYWORD on amazon
KEYWORD on line
KEYWORD under $50
low cost KEYWORD
low price KEYWORD
price compare KEYWORD
price comparisons for KEYWORD
price comparisons KEYWORD
price comparisons of KEYWORD
the cheapest KEYWORD online
what is the best price for KEYWORD
where can I buy KEYWORD
where can you buy KEYWORD
where to buy KEYWORD
who sells KEYWORD
who sells KEYWORD cheap
who sells KEYWORD the cheapest
who sells the cheapest KEYWORD on line
how to buy
how to pay for
how to get
how to purchase