Site Redesigns, 301 Redirects, and Content Marketing

This Week In SEO 50 Site Redesigns, 301 Redirects, and Content Marketing   Site Redesigns and SEO — How Not to F*** it Up http://www.seerinteractive.com/blog/seo-website-redesign-checklist Just a single error when redesigning a site can tank the SEO results that took years to earn. You’ve probably heard a horror story of some WordPress designer forgetting to […]

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Featured Snippets, Purposeful Content, Redirecting Old Pages, & More

This Week In SEO 49 Featured Snippets, Purposeful Content, Redirecting Old Pages, & More   The Most Valuable Featured Snippets https://getstat.com/blog/most-valuable-featured-snippets/ Search Analytics gives us a very interesting look at featured snippets in the latest post from a series about featured snippets. In case you’re wondering, this is a featured snippet, and it is displayed […]

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New Google Manual Action, SEO Theory, Twitter in the SERPs, & More

This Week In SEO 48 New Google Manual Action, SEO Theory, Twitter in the SERPs, & More   Google Penalizing for Unnatural Outbound Links http://searchengineland.com/google-penalizes-sites-unnatural-outbound-linking-247001 Over the weekend Google sent out manual action penalties to some webmasters for “unnatural outbound links.” Here’s one such message: The interesting thing is that the site itself isn’t being […]

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Local Ranking Factors, Google News, Social Media Engineering, & More

This Week In SEO 47 Local Ranking Factors, Google News, Social Media Engineering, & More   Ranking Factors for Google My Business Local http://www.thesempost.com/google-my-business-reveals-local-ranking-factors Want to get your site ranked in Google Local? Google’s got your back. They recently updated the Local guidelines, giving an insight into what it takes to rank. Relevance Relevance refers […]

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SEO Mistakes, Google iOS Keyboard, and More

This Week In SEO 46 SEO Mistakes, Google iOS Keyboard, and More   How NOT to do SEO https://www.seroundtable.com/a-local-seo-got-60-clients-suspended-overnight-21828.html Look, we’ve all made dumb mistakes and nobody’s perfect. I’m not highlighting this post to kick someone when they’re down, because I’m sure this person had the worst week ever. But if you don’t learn from […]

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Technical SEO, Trackers, App Store Optimization, & More

This Week In SEO 45 Technical SEO, Trackers, App Store Optimization, & More   We just published an 80/20 On-Page SEO guide. Check it out here.   Technical SEO: A Guide https://ma.ttias.be/technical-guide-seo/ I’ve talked about this before, but I see so many sites that clearly neglect the technical aspects of their site. Lucky for you, […]

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On Page SEO Guide – The 80/20 Of It All

On Page SEO Guide The 80/20 of Optimizing Your Site for On-Page SEO The theory behind on-page SEO is simple: make your site easier for search engines to crawl and rank.  This can be taken literally: don’t block search engine spiders from your site; and a bit more philosophically: create a site that search engines […]

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SEO Audit, Evergreen Content, & Google Updates

This Week In SEO 44 SEO Audit, Evergreen Content, & Google Updates   Official Google Updates Guidelines for bloggers who review products they receive for free https://webmasters.googleblog.com/2016/03/best-practices-for-bloggers-reviewing.html Google has caught on to your link-building schemes. No longer can you send beef jerky or facial scrub to review sites in return for that sweet, sweet DoFollow […]

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AMP Carousel, SEO + PR, Schema Mark-up & More

This Week In SEO 43 AMP Carousel, SEO + PR, Schema Mark-up & More   AMP Only News Carousel https://www.seroundtable.com/google-amp-only-news-carousel-21717.html This is a short post, but an interesting one. Only news stories that are AMP friendly will appear in the news carousel. Non-AMP friendly stories will still appear in the list view, but not the […]

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AMP, Local Link Building, Silos, & More

This Week In SEO 42 How to: AMP, Local Link Building, Silos, & More   Getting Started with Accelerated Mobile Pages http://searchengineland.com/get-started-accelerated-mobile-pages-amp-240688 AMP this, AMP that, it’s time to really dive into what accelerated mobile pages are, how they can help your mobile SEO, and how to take advantage of them. Accelerated Mobile Pages (AMP), […]

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