A Big Google Update, Outreach, Content Syndication, and More!

This Week In SEO 106 A Big Google Update, Outreach, Content Syndication, and More!   Another Broad Core Algorithm Update https://www.seroundtable.com/march-12-13-google-search-ranking-algorithm-update-27249.html Hold on to your asses, the SERPs are getting a little bit wild again. Recently, Google confirmed the roll-out of a broad core algorithm update (which is what the “Medic” update really was) on […]

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Four Case Studies and a Tweet

This Week In SEO 105 Four Case Studies and a Tweet   Bringing a Site Back from the Dead https://www.rankxl.com/reviving-a-penalized-site-to-6400-visits-per-month-case-study/ Good case study here. Backstory: some guy bought a website but never did anything with it. Fast forward a few neglected years and leading up to Q4 2018 the site was also pretty abandoned by […]

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Best Content, Internal Linking, A Horrifying Google SERP, & More!

This Week In SEO 104 Best Content, Internal Linking, A Horrifying Google SERP, & More!   What Content Performs Best for Getting Links: A Study https://www.linkedin.com/pulse/research-what-content-actually-performed-2018-kirsty-hulse/ This is an interesting, but far from scientifically rigorous study on what kind of content gets links. Perhaps the most interesting thing about this is how it could be […]

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Huge Penalties, Search Intent, AMP Gains, & More

This Week In SEO 103 Huge Penalties, Search Intent, AMP Gains, & More   IRS.com, DMV.org, and Medicare.com Lose 80% of Search Visibility Note* – These are NOT government sites https://www.sistrix.com/blog/irs-com-dmv-org-suffer-huge-visibility-losses-suspected-google-manual-penalty/ Holy sh*t this is brutal. I wouldn’t wish this on my worst enemies (unless they were my SERP competitor). In one smooth stroke, Google […]

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Fresh Content, Better Content, Google News, & More!

This Week In SEO 102 Fresh Content, Better Content, Google News, & More!   Keeping Your Content Fresh https://www.authorityhacker.com/google-freshness/ If you pay attention to SEO at all, you’ve probably heard that Google <3 freshness. It makes sense when you think about it: their penultimate goal is to try and serve up an absolutely relevant set […]

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Disavowing Links, Internal Links, Featured Snippets, and More!

This Week In SEO 101 Disavowing Links, Internal Links, Featured Snippets, and More!   Google Says: Disavowing Bad Links Could Increase Trust https://www.seroundtable.com/google-trust-algorithmic-links-27014.html This seems like a pretty important point that most people paying attention to their backlinks should tuck away for the future. Google’s John Mueller said in a webmaster hangout on Tuesday at […]

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Bing and Google Offer New Products, Expired Domain SEO, and More!

This Week In SEO 100 Bing and Google Offer New Products, Expired Domain SEO, and More!   Bing Offering a New Website Tool https://blogs.bing.com/webmaster/november-2018/Introducing-Clarity-a-web-analytics-product Bing is stepping up their game by offering a suite of tools you can add to your site that will help you increase engagement by recording user sessions and letting you […]

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E-A-T Was Not About Ranking Factors, Ecommerce SEO, & More

This Week In SEO 99 E-A-T is Not an Algorithm, Ecommerce SEO, & More   E-A-T is Not a Search Algorithm http://www.blindfiveyearold.com/algorithm-analysis-in-the-age-of-embeddings It’s almost the Thanksgiving holiday here in the US, so I’ll start by saying how thankful I am for this post, which is kind of the culmination of a lot of I’m-just-guessing-but-take-this-as-gospel SEO […]

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Crawl Traps, Search Intent, Conflicting Content Advice, & More!

This Week In SEO 98 Crawl Traps, Search Intent, Conflicting Content Advice, & More!   Is Your Site an Endless Horror for Googlebot? https://www.contentkingapp.com/academy/crawler-traps/ Search engine spiders don’t like a site that plays hard to get. If they have to put too much effort into crawling your site they just… won’t crawl all of it. […]

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medic update for SEO

SEO Advice: What to Do About the August 1st Algorithm Update

The August 1st Core Algorithm Update (“Medic” SEO Update) On August 1st, Google rolled out a core algorithm update, which means they made a change to how the algorithm scores and values the many factors that determine how well a site does or does not rank for a given keyword. Google is constantly pushing out […]

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