New Google Features and Robots.txt

This Week In SEO 54 New Google Features and Robots.txt   Rich Cards in the SERPs https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html It was a big week for Google, with their 2016 I/O conference, and a lot of interesting things have come out. One of the biggest things (as far as SEO is concerned) is the introduction of rich cards. […]

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Payday Loan Ad Ban, Doorway Pages, New gTLDs, & More

This Week In SEO 53 Payday Loan Ad Ban, Doorway Pages, New gTLDs, & More   Google Bans Payday Loan Ads http://www.theatlantic.com/business/archive/2016/05/google-payday-loan-ads/482340/ Google has updated their advertising guidelines for payday loans to exclude companies whose loan terms fall under the following description: We will no longer allow ads for loans where repayment is due within […]

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Voice Search Reporting, Podcast SEO, Bad PBNs & More

This Week In SEO 52 Voice Search Reporting, Podcast SEO, Bad PBNs & More   Voice Search Reports Coming to a Google Service Near You http://searchengineland.com/voice-search-reporting-coming-google-search-consoles-search-analytics-report-249054 Search Console and Google Analytics could soon be reporting on queries made by way of voice search. This long wished-for feature is currently being worked on, as Google is […]

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SERP Publisher, SEO Theory, and SEO for Beginners

This Week In SEO 51 SERP Publisher, SEO Theory, and SEO for Beginners   Publishing Content Straight to the SERPs http://www.wsj.com/articles/google-tests-feature-that-lets-media-companies-marketers-publish-directly-to-search-results-1461874322 Google is stepping up its support for brands recently, with the introduction of an experimental feature that lets a company post new articles directly to a search feed that displays when a user queries […]

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Site Redesigns, 301 Redirects, and Content Marketing

This Week In SEO 50 Site Redesigns, 301 Redirects, and Content Marketing   Site Redesigns and SEO — How Not to F*** it Up http://www.seerinteractive.com/blog/seo-website-redesign-checklist Just a single error when redesigning a site can tank the SEO results that took years to earn. You’ve probably heard a horror story of some WordPress designer forgetting to […]

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Featured Snippets, Purposeful Content, Redirecting Old Pages, & More

This Week In SEO 49 Featured Snippets, Purposeful Content, Redirecting Old Pages, & More   The Most Valuable Featured Snippets https://getstat.com/blog/most-valuable-featured-snippets/ Search Analytics gives us a very interesting look at featured snippets in the latest post from a series about featured snippets. In case you’re wondering, this is a featured snippet, and it is displayed […]

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New Google Manual Action, SEO Theory, Twitter in the SERPs, & More

This Week In SEO 48 New Google Manual Action, SEO Theory, Twitter in the SERPs, & More   Google Penalizing for Unnatural Outbound Links http://searchengineland.com/google-penalizes-sites-unnatural-outbound-linking-247001 Over the weekend Google sent out manual action penalties to some webmasters for “unnatural outbound links.” Here’s one such message: The interesting thing is that the site itself isn’t being […]

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Local Ranking Factors, Google News, Social Media Engineering, & More

This Week In SEO 47 Local Ranking Factors, Google News, Social Media Engineering, & More   Ranking Factors for Google My Business Local http://www.thesempost.com/google-my-business-reveals-local-ranking-factors Want to get your site ranked in Google Local? Google’s got your back. They recently updated the Local guidelines, giving an insight into what it takes to rank. Relevance Relevance refers […]

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SEO Mistakes, Google iOS Keyboard, and More

This Week In SEO 46 SEO Mistakes, Google iOS Keyboard, and More   How NOT to do SEO https://www.seroundtable.com/a-local-seo-got-60-clients-suspended-overnight-21828.html Look, we’ve all made dumb mistakes and nobody’s perfect. I’m not highlighting this post to kick someone when they’re down, because I’m sure this person had the worst week ever. But if you don’t learn from […]

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Technical SEO, Trackers, App Store Optimization, & More

This Week In SEO 45 Technical SEO, Trackers, App Store Optimization, & More   We just published an 80/20 On-Page SEO guide. Check it out here.   Technical SEO: A Guide https://ma.ttias.be/technical-guide-seo/ I’ve talked about this before, but I see so many sites that clearly neglect the technical aspects of their site. Lucky for you, […]

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