Brands, Domains, and Youtube

This Week In SEO 60 Brands, Domains, and Youtube   The Death of Generics and the Dominance of Brands http://www.seobook.com/brands-beat-generics Aaron Wall, the Cormac McCarthy of SEO (google it), published a great post looking at how generic domains like cooking.com and drugstore.com have failed to thrive, but the big brands behind them (Target and Walgreens, […]

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Data-Backed SEO, Old Content & More

This Week In SEO 59 Data-Backed SEO, Old Content, & More   Updating Old Content, A Different Perspective https://www.searchenginejournal.com/why-update-old-content/168489 Last week we wrote about J-Mu saying there was no real SEO benefit to getting rid of your old, crusty content other than slightly making a better user experience on your site (or making yourself look […]

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Knowledge Graph, Old Content & More

This Week In SEO 58 Knowledge Graph, Old Content & More   Optimizing Your Site for Knowledge Graph Domination https://moz.com/blog/functional-content-auditing-masterplan I’ve highlighted stories relating to the knowledge graph before, but never one so useful and instructional as this. Go ahead and skip the first half of the moz.com post, because the good stuff comes after […]

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The Bootstrapper’s Guide to SEO

The BootStrapper’s Guide To SEO Linkbuilding Today we’re giving a shout out to the bootstrappers and the DIYers out there. Of course, as most of you already know, Supremacy SEO has two different link building services for those looking to let the pros (that’s us) handle it: RankBOSS for competitive niches with some higher quality […]

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Siri on Desktop, Google Patents, Internet Trends, and Repurposing Content

This Week In SEO 57 Siri on Desktop, Google Patents, Internet Trends, and Repurposing Content   Voice Search Coming to a Mac Near You https://www.searchenginejournal.com/apples-siri-coming-mac-devices-google-not-default-provider/165859/ Two very big pieces of news from Apple’s WWDC 2016: Siri is coming to macOS (a.k.a. OS X). Google will not be the default search engine. We’ve got exclusive video […]

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Brands Dominating Google, Bing News, Apple Ads, & More

This Week In SEO 56 Brands Dominating Google, Bing News, Apple Ads, & More   How 16 Brands are Dominating the SERPs http://www.viperchill.com/google-control/ Glen from ViperChill killed it this week with a post looking at how mega brands and their subsidiaries have taken over the SERPs for ultra-high value keywords (beauty, gaming, software, food, and […]

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Google Local SNAFUs, Schema Stars, & More

This Week In SEO 55 Google Local SNAFUs, Schema Stars, & More   Google Local Images Are Being Hijacked http://blumenthals.com/blog/2016/05/27/google-local-image-photos-lets-link-anywhere-but-your-site/ The author of this post is angry. Why? A large site (Oyster.com) is taking advantage of Google’s process of picking images for a local business listing (if the business or community does not submit some), […]

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New Google Features and Robots.txt

This Week In SEO 54 New Google Features and Robots.txt   Rich Cards in the SERPs https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html It was a big week for Google, with their 2016 I/O conference, and a lot of interesting things have come out. One of the biggest things (as far as SEO is concerned) is the introduction of rich cards. […]

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Payday Loan Ad Ban, Doorway Pages, New gTLDs, & More

This Week In SEO 53 Payday Loan Ad Ban, Doorway Pages, New gTLDs, & More   Google Bans Payday Loan Ads http://www.theatlantic.com/business/archive/2016/05/google-payday-loan-ads/482340/ Google has updated their advertising guidelines for payday loans to exclude companies whose loan terms fall under the following description: We will no longer allow ads for loans where repayment is due within […]

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Voice Search Reporting, Podcast SEO, Bad PBNs & More

This Week In SEO 52 Voice Search Reporting, Podcast SEO, Bad PBNs & More   Voice Search Reports Coming to a Google Service Near You http://searchengineland.com/voice-search-reporting-coming-google-search-consoles-search-analytics-report-249054 Search Console and Google Analytics could soon be reporting on queries made by way of voice search. This long wished-for feature is currently being worked on, as Google is […]

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