TWS62: Penalties, Local SEO, Content Length, & More

This Week In SEO 62 Penalties, Local SEO, Content Length, & More Getting Your Penalties Straight https://www.searchenginejournal.com/seo-guide-panda-penguin-hummingbird/169167/ Hey! SEO penalties suck, but in 2016, they are fairly avoidable. Still, in your eagerness to rank a site, it’s easy to misstep and do something stupid that could bury your site. Oops. I’m a fan of reviewing […]

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TWS61: AMP in the SERPs, CDNs, Penguin & Ahrefs

This Week In SEO 61 AMP in the SERPs, CDNs for SEO, & More   A Preview of AMP in the SERPs https://webmasters.googleblog.com/2016/08/amp-your-content-preview-of-amped.html Google has released a demo of what the SERPs will look like when Accelerated Mobile Pages (AMP) makes their big-time debut. To clarify, this is not a ranking change for sites. As […]

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Brands, Domains, and Youtube

This Week In SEO 60 Brands, Domains, and Youtube   The Death of Generics and the Dominance of Brands http://www.seobook.com/brands-beat-generics Aaron Wall, the Cormac McCarthy of SEO (google it), published a great post looking at how generic domains like cooking.com and drugstore.com have failed to thrive, but the big brands behind them (Target and Walgreens, […]

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Data-Backed SEO, Old Content & More

This Week In SEO 59 Data-Backed SEO, Old Content, & More   Updating Old Content, A Different Perspective https://www.searchenginejournal.com/why-update-old-content/168489 Last week we wrote about J-Mu saying there was no real SEO benefit to getting rid of your old, crusty content other than slightly making a better user experience on your site (or making yourself look […]

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Knowledge Graph, Old Content & More

This Week In SEO 58 Knowledge Graph, Old Content & More   Optimizing Your Site for Knowledge Graph Domination https://moz.com/blog/functional-content-auditing-masterplan I’ve highlighted stories relating to the knowledge graph before, but never one so useful and instructional as this. Go ahead and skip the first half of the moz.com post, because the good stuff comes after […]

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The Bootstrapper’s Guide to SEO

The BootStrapper’s Guide To SEO Linkbuilding Today we’re giving a shout out to the bootstrappers and the DIYers out there. Of course, as most of you already know, Supremacy SEO has two different link building services for those looking to let the pros (that’s us) handle it: RankBOSS for competitive niches with some higher quality […]

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Siri on Desktop, Google Patents, Internet Trends, and Repurposing Content

This Week In SEO 57 Siri on Desktop, Google Patents, Internet Trends, and Repurposing Content   Voice Search Coming to a Mac Near You https://www.searchenginejournal.com/apples-siri-coming-mac-devices-google-not-default-provider/165859/ Two very big pieces of news from Apple’s WWDC 2016: Siri is coming to macOS (a.k.a. OS X). Google will not be the default search engine. We’ve got exclusive video […]

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Brands Dominating Google, Bing News, Apple Ads, & More

This Week In SEO 56 Brands Dominating Google, Bing News, Apple Ads, & More   How 16 Brands are Dominating the SERPs http://www.viperchill.com/google-control/ Glen from ViperChill killed it this week with a post looking at how mega brands and their subsidiaries have taken over the SERPs for ultra-high value keywords (beauty, gaming, software, food, and […]

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Google Local SNAFUs, Schema Stars, & More

This Week In SEO 55 Google Local SNAFUs, Schema Stars, & More   Google Local Images Are Being Hijacked http://blumenthals.com/blog/2016/05/27/google-local-image-photos-lets-link-anywhere-but-your-site/ The author of this post is angry. Why? A large site (Oyster.com) is taking advantage of Google’s process of picking images for a local business listing (if the business or community does not submit some), […]

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New Google Features and Robots.txt

This Week In SEO 54 New Google Features and Robots.txt   Rich Cards in the SERPs https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html It was a big week for Google, with their 2016 I/O conference, and a lot of interesting things have come out. One of the biggest things (as far as SEO is concerned) is the introduction of rich cards. […]

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